Ghosts & Paranormal Trends – Jan 2019

Ghosts and paranormal trends - January 2019 reportIn recent months, ghosts and paranormal topics have been trending in interesting directions.

(Note: I use specialized software for this research. It’s not just Google Trends.)

In general, global interest in ghost hunting is starting to increase, but with an emphasis on personal experience and how-to information.

In the US – and globally – people are still very interested in Ghost Adventures. Both Ghost Hunters and Most Haunted attract fresh searches, as well.

The spike that occurred with Netflix’s Hill House has been more about “hidden” ghosts in the series.

Also, people want to know what happened to Nick Groff (which many spell as “Nick Goff” when they’re searching), and they’re still asking, “Is Ghost Hunters real?”

In the UK, “Are ghosts real?” is the question most people are asking. And, they’re interested in watching Most Haunted, Paranormal Lockdown, Ghost Adventures, and old/full episodes of Ghost Hunters, not necessarily in that order.

Trending Interest in Ghosts & Paranormal Topics – 30 Days

Here are some graphs representing mid-December 2018 through mid-January 2019.

First, here’s the only topic trending in the UK, among searches focusing on the word “ghosts.” (And eliminating searches related to the PS4 game, “Ghosts Call of Duty.”)

Ghosts trends in the UK - Jan 2019

Here’s what’s trending for “ghosts” in the US. Aside from “what room do ghosts avoid?” (probably a gaming question), searches doesn’t show much interest in ghosts, per se.

Trending searches for "ghosts" in the US

Trending Searches – 90 Days

Three-month trends show something different. However, remember that these include searches starting in mid-October, just before Halloween.

The first shows worldwide searches that focused on “ghosts.” Obviously, The Haunting of Hill House dominated those trends. But, they were interested in finding “hidden” ghosts in the Netflix series.

The Ghosts of Christmas Eve searches could be about the 2018 Trans-Siberian Orchestra concert, or about the 1999 movie, or both.

Worldwide searches for "ghosts" - 90 days (Jan 2019)

The next breaks down similar online searches, but only in the UK. Again, Hill House’s “hidden” ghosts captured interest. (In a US-only study, the results were nearly identical to the graph above.)

I was surprised to see people ask “how many ghosts visited Scrooge?” Related searches continued to spike after Christmas, as well. (If you count just the main ghosts, there were four: Marley, and the ghosts of past, present, and future.)

Searches for "ghosts" from UK browsers - Jan 2019

Paranormal Searches

Stepping back a bit, here are 90-day results for “paranormal” searches in the US. Paranormal Activity continues to hold interest, with Paranormal Lockdown attracting attention, too. Regional interest in Paranormal Cirque spiked, and then vanished as the show continued its tour.

Searches for "paranormal" in the US - Jan 2019

In the UK, the 90-day “paranormal” trend is about the same, minus the Paranormal Cirque interest.

90 trend for UK searches on "paranormal"

Ghost Hunters Searches

Narrowing my research focus, I checked 90-day searches, worldwide, for “ghost hunters.” Clearly, Saturday Night Live’s parodies are popular, and people still want to watch Ghost Hunters’ full episodes.

But… people still ask if Ghost Hunters was fake. And, in related trends, Ghost Adventures seeps in, as well.

90-day trend "ghost hunters"

Compare that with “ghost hunting” searches, worldwide. They want to go ghost hunting, or at least learn about ghost hunting equipment.

Venues offering ghost tours might do well to lend ghost hunting tools to visitors. (Even wire coat-hanger dowsing rods can be useful. Just be sure to curl the wire ends, so no one is jabbed by a sharp point.)

Search trends for "ghost hunting" - Jan 2019

(In a future article, I’ll elaborate on the increasing interest in ghost hunting events, vigils, and tours.)

Ghost Adventures Searches

Ghost Adventures seems to hold its audience – and thrives in searches, worldwide. Further down the list (not on this screenshot), people were searching for “what happened to nick in ghost adventures” and “ghost adventures halloween special.”

(The question about Nick isn’t a surprise. At one of my websites, the most popular article of 2018 – even after all these years – answers a similar question about Grant Wilson and Ghost Hunters.)

Search trends for "ghost adventures" - Jan 2019

Most Haunted Searches

Most Haunted is gaining moderate traction in worldwide searches, too. I’m pleased to see their 2019 shows present ghost hunting in a more realistic context. Somehow, Hill House turned up in related searches. And, of course, people are asking “is Most Haunted real?”

However, I was surprised to see a surge in questions about “the most haunted town in America.” I’m not sure if that’s related to a Travel Channel series, or something else. (If you know, leave a comment.)

And maybe someone should contact John Zaffis‘ team, since “most haunted object in the world” has a few search spikes.  (Oh. Wait. That search was probably about Post Malone being “cursed” by a haunted object.)

"Most Haunted" search trends - Jan 2019

Summary

Both Ghost Adventures and Ghost Hunters remain popular in Internet searches.  Netflix’s Haunting of Hill House may have been a short-lived trend, and mostly about clever imagery.

In Season Two, they may bring more depth to the story. There’s plenty to explore, and leads to follow from Shirley Jackson’s original book.

In ghost hunting – and ghosts, in general – trends seem to favor ghost hunting equipment, and how it works. I’m not sure if those searches are by aspiring ghost hunters, or people who want to understand what they’re seeing on TV.

I think ghost hunting is rebounding after some YouTube videos, TV shows, and movies took things to a ridiculous extreme.  (Did anyone really believe that “shadow people” hide under your bed, and might kill you…?)

For those who continue serious paranormal research… well, we’re still rebuilding credibility.

Recently,  Most Haunted’s Eden Camp episode was helpful; it showed a more accurate view of ghost hunting, while still including some thrills to hold the audience’s interest.

I’m optimistic about ghost hunting in 2019, and trends suggest a good year for haunted sites that offer “ghost tours” or overnight stays.

In terms of TV shows, I think there’s a fresh audience for ghost-related programming. But, to get the best ratings, producers will need to understand what’s changed in ghost hunting, over the past couple of years.

Fresh angles and new approaches can bring viewers back to ghost hunting shows, but producers will need to make sweeping changes without sacrificing what intrigued people back in 2003.

In general, I believe innovators will be the winners in 2019.

In my next article, I’ll explain why Google trends suggest an uptick in popularity for ghost tours and ghost hunting events… and how this field can deliver what ghost enthusiasts are looking for: 2019 – A Good Year for Ghost Hunting Events, Tours, and Vigils.

6 thoughts on “Ghosts & Paranormal Trends – Jan 2019”

    1. Hello, Gail,

      I’ve heard many stories like this. Some call it “deja vu.”

      One of the most memorable stories I’ve heard was from a woman in Los Angeles. She was using reverie in a counselling session, and her client “remembered” being in an accident – and dying – on a dangerous, winding road.

      Neither my friend nor the client knew what to do with that information.

      And then the client was driving his car – with his family – on a dangerous, winding road. Abruptly, he remembered the counselling session, and how his death occurred in that vision.

      So, he turned the steering wheel in the opposite direction from how it had “happened” in his future memory.

      The accident was avoided. Had he not made the decision he did, the car would have fallen off the side of the mountain.

      It was a great story, and I’ve never known what to think of it. But, my friend never embellished her stories, so I believed her.

      I hope that answers your question.

      Cheerfully, Fiona

  1. Talking of innovators i would presume 3d projection or its euphemism holograph could become a reality.Board meetings and political address by top leaders and one 2 one dialogues between presidents may become as smooth as video call.Man made ghosts prevailing over flesh and blood hard copies.

    1. Vivek, I’m pretty sure we’re almost at that point, now. Are they “ghosts”? I’m not sure I’d call them that. For me, a ghost is someone no longer alive in physical form in this reality, but able to interact with this reality anyway.

      But, from a philosophical viewpoint, I agree with you. And then there’s the question of someone’s memories being downloadable, and his or her character being replicated in a hologram. At that point, I’m not sure what we’d call it.

  2. Hey, Fiona, this may not, exactly, be paranormal, but it is fringe. The concept of cold fusion (or LENR, or whatever else so many people want to use to not have to say “cold fusion”) is strongly believed to be impossible by most scientists. However, inventor Andrea Rossi has, for the past decade, at least, been trying to make a cold fusion reactor that can make useful energy. Well, finally, after all this time, he is ready to begin using his E-Cat technology to sell heat at a twenty percent cheaper rate than the current best heat price on the market (besides that of the E-Cat, of course) using cold fusion, or whatever this mystery phenomenon turns out to be. This is only the beginning, too. Eventually, unless something even better comes along, the E-Cat could revolutionize the world. You can read more about it at a blog by Mats Lewan – one of the few mainstream journalists to take Rossi and the E-Cat seriously:

    https://animpossibleinvention.com/2019/02/01/my-take-on-the-e-cat-sk-presentation-rossi-now-takes-orders/

    1. Mark, when something is considered “impossible,” per scientists, that loosely puts it into that “paranormal” category: It’s outside what’s considered normal. And, when it not only becomes possible, but works repeatedly, that’s news. Very cool. Off-topic, in a way, but that’s why I have this blog. It’s not restricted to my professional pursuits; it includes my fringe-ish interests. One of them is alternate sources of energy, and anything that’s going to preserve the natural environment. (Until now, we haven’t been doing a very good job at that.)

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